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It's Always Sunny in Philadelphia

S12E4 — Wolf Cola - A Public Relations Nightmare

This is our opportunity to control our message to the public. And I think how we do that is soften their brand.
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- What? - Wait, stop. Frank, you want to change the perception of a global terrorist organization?
It's Always Sunny in Philadelphia
Season 12, Episode 4
Wolf Cola - A Public Relations Nightmare
Image #147

- Whose brand? - Boko Haram.

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This is our opportunity to control our message to the public. And I think how we do that is soften their brand.
- Whose brand? - Boko Haram.
- What? - Wait, stop. Frank, you want to change the perception of a global terrorist organization?