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It's Always Sunny in Philadelphia

S12E4 — Wolf Cola - A Public Relations Nightmare

We're not going into business with terrorists. Are you crazy? Look, we need to get back on TV immediately,
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Speaking of TV, we'll be doing a little controlling of our narrative. - You guys mind clearing out? - This is now our set.
It's Always Sunny in Philadelphia
Season 12, Episode 4
Wolf Cola - A Public Relations Nightmare
Image #219

and control the goddamn narrative.

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We're not going into business with terrorists. Are you crazy? Look, we need to get back on TV immediately,
and control the goddamn narrative.
Speaking of TV, we'll be doing a little controlling of our narrative. - You guys mind clearing out? - This is now our set.