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It's Always Sunny in Philadelphia

S4E3 — America's Next Top Paddy's Billboard Model Contest

Let's take their lack of dedication as a lesson, shall we? Competitions like this aren't about money. They're about fame.
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and saying, "I'm good enough because I beat everyone else." "And I got myself up on a billboard."
It's Always Sunny in Philadelphia
Season 4, Episode 3
America's Next Top Paddy's Billboard Model Contest
Image #215

They are about putting yourself on display to the world

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Let's take their lack of dedication as a lesson, shall we? Competitions like this aren't about money. They're about fame.
They are about putting yourself on display to the world
and saying, "I'm good enough because I beat everyone else." "And I got myself up on a billboard."