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It's Always Sunny in Philadelphia

S3E9 — Sweet Dee's Dating a Retarded Person

and it's not the artistic direction I want to take the band in.

Artistic direction? You guys don't even play instruments.

Because it's all about rocking and looking cool and kicking ass.

I think he's right. It's all about image and marketing.

It's Always Sunny in Philadelphia
Season 3, Episode 9
Sweet Dee's Dating a Retarded Person
Image #60

That doesn't matter, does it?

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and it's not the artistic direction I want to take the band in.

Artistic direction? You guys don't even play instruments.

That doesn't matter, does it?

Because it's all about rocking and looking cool and kicking ass.

I think he's right. It's all about image and marketing.